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No unfair advertisement of the food origin

For first time the unfair advertisement of food is prohibited, this especially implies on the unfair presentation of food origin and the origin of the ingredients.
This corresponds to the citizen's right to know precisely the origin of the consumed food. The text of the law foresees that the origin should be exposed in an obvious way on the label and if mentioned in commercial advertisement should not be misleading for the consumers.
For instance in the most advertisement spot of orange juice there are the pictures and scenes from Sicily even though usually Brazilian juice is usually used. Furthermore it is obligatory to mention whether the products have any GMO ingredients at any stage of their production.
All this changes were made in response to the demand of 97% of the Italians, that on the product label should be identified where from each ingredient comes from and are there are GMO involved in any stage of the production process.

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