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Food-farming Made in Italy - Cibus 2010

The 15th edition of Cibus 2010 will take place in May. The International Food Exhibition will start in Parma on Monday 10th which will present the leading companies in all sectors of industrial food production and the buyers of Italian food distribution but also a significant representation of international retailers.

 

 The increasing attention to foreign markets will be the distinctive character of this edition. France will be the “honor”country, but there will also Japan and China in the South Eastern focus. Switzerland and the United States are the 'target' for the traditional focus on Food Made in Italy.

 

The United States, however, remain for Italy a very interesting market, also because it seems to have closed the plumb's season in the American economy that has bred unfortunate consequences and inevitable in dealing with its trading partners. Even if just the food industry is further increased, if not in terms of quantity at least in terms of value.

F
or the Italian food sector, the U.S. market is certainly very important. In 2008, Italy moved up to fifth place after Canada, Mexico, China and France, keeping the leadership unopposed in some typical products of "Made in Italy such as olive oil, pasta, cheese and hams. Also the data of 2009 have confirmed this positive trend: the pasta in particular has recorded an increase more than double the average of the total amount (13.5% compared to 6.8%) but also the performance of cheese sector (+39%) and ham (+9.17% but below the average of the category) were positive. The wine is a particular case (including sparkling wines), that with its one billion and 269 million dollars is the main voice of our food-farming exports (about two-fifths) to the United States.

The Italian food products continue to have an excellent reputation in the United States. But this success has brought on the shelves of hypermarkets U.S.A. so many counterfeit products. If American consumers chose the "Made in Italy rather” than imitations, our exporters would get an additional turnover of over half a billion dollars a year, about one sixth of the food-farming exports to the United States.



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