The Success of Made in Italy
The "Made in Italy" Industries
What does it still make survive these industries in this worldwide competitiveness ?
Italy adopted a strategic behaviour to respond to the threat of the globalisation and started an efficient competitive marketing communication : The Made in Italy which wants to underline three points: High Quality standards, Product Innovations, Optimised balance between tradition and technology.These factors are completely integrated of the strategy companies which are dealing abroad and consist of the success keys of the economic growth of Italy.
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